Take a sneak peek of my background.
As a scientific marketing, communication, outreach, strategy, and market research professional, I help organizations effectively reach and engage with their target audience. With a passion for science and a keen understanding of market trends, I offer tailored strategies and insights to optimize your research impact and success.
Education.
2016-2018
Seville’s University
Master’s Degree in International Business & Strategy Management
2011-2014
Seville’s University and Haute Alsace University
Double International Degree in Marketing and Market Research
The goal of this International program was to obtain academic certificates from both universities over the course of 4 years.
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Degrees obtained:
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2013 DUT in Marketing Techniques, at Haute Alsace University
2014 Degree in Economics and Management, at Haute Alsace University
2015 Degree in Marketing and Market Research, At Seville’s University
Experience.
2018 - currently
Atlantia Clinical Trials
Marketing Manager
Atlantia helps companies worldwide to conduct commercial nutrition and microbiome clinical research. My main function was to develop the B2B marketing department and support sales growth as the company outsourced all Marketing functions prior to my start. Currently I manage a team of 3 marketing specialists.
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2017 - 2018
DELL EMC
Account Services Representative
As part of the Proactive Account Services Global Team, my main function was to assist Institutional and Business clients to benefit from maintenance preventative services. We were in charge of the coordination of pre-checks and code upgrades, as well as project implementation coordinating field engineers in each country.
2017 - 2017
Voxpro
French Customer Support Specialist (AirBnB)
As part of the AirBnB French & Spanish Customer Service Team, my main function was to assist both host and guests to resolve any questions or concerns regarding the use of the platform or travel incidents and disputes between both parties.
2015 - 2015
CITIUS
Marketing Assistant Intern
The University of Seville Research, Technology and Innovation Centre (CITIUS) brings together 15 research services. The research centre lacked a marketing department, for instance the main goal of my internship was to provide assistance to create a commercial offering for these research centre services.
2012 - 2012
FLYEO
Sales & Customer Experience Specialist Intern
FLYEO is a paragliding school. As part of the Sales and Customer Team, my main responsibilities were to inform and sell paragliding tandem flights. We took care of the promotion of their services and management of customer experience and families at reception.
Research and teaching experience.
2023
Griffith College Cork
Guest Speaker
Scientific Marketing Lecture and Business case study presented at the Masters in Pharmaceutical Business Management Program.
2012
Seville’s University
Data Collection Student
Workshop on data collection and field survey for marketing research. I took part in the project in the data collection phase of a study about Betis Football Club Supporter’s perceptions and profile. Project coordinated by Ángel Francisco Villarejo Ramos.
Publications.
2015
Seville's University
Cisma Díaz, I. (2015). Estudio sobre el comportamiento del consumidor de moda sostenible. (Trabajo fin de grado inédito). Universidad de Sevilla, Sevilla. (https://idus.us.es/handle/11441/42356)
Bachelor’s Thesis supervised by Dr. Jesús Manuel López Bonilla. An exploratory study aiming to assess the consumer behaviour of Slow Fashion products. A literature review was conducted as well as a research thanks to primary data gathered on an online survey (n=250). Publication is only available in Spanish.
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2018
Seville's University
Cisma Díaz, I. (2018). La segmentación de mercados B2B en el sector de las TIC. (Trabajo Fin de Máster Inédito). Universidad de Sevilla, Sevilla. (https://idus.us.es/handle/11441/88517)
Master’s Thesis overseen by Dr. Francisco Javier Rondán Cataluña. This study explores the importance of the B2B segmentation within Strategy Management in International Business. Theoretical and practical approaches were considered: A literature review was conducted as well as a research thanks to primary data gathered in collaboration with a leading company in the IT sector operating in B2B markets (n=15678). Publication is only available in Spanish.
Graphical abstracts.
2021
Nutrients
de Andrade LS, Sardá FAH, Pereira NBF, Teixeira RR, Rodrigues SD, de Lima JD, Dalboni MA, Aoike DT, Nakao LS, Cuppari L. Effect of Unripe Banana Flour on Gut-Derived Uremic Toxins in Individuals Undergoing Peritoneal Dialysis: A Randomized, Double-Blind, Placebo-Controlled, Crossover Trial. Nutrients. (2021); 13(2):646. (https://doi.org/10.3390/nu13020646)
Responsible for the design of the article’s Graphical Abstract in collaboration with the authors as stated in the acknowledgment section.
Link to Graphical Abstract: https://www.mdpi.com/nutri ents/nutrients-13-00646/article_deploy/html/images/nutrients-13-00646-ag.png
Link to acknowledgment from authors: https://www.mdpi.com/2072-6643/13/2/646/htm#:~:tex t=Irene%20Cisma%20D%C3%ADaz%20for%20assistance%20with%20the%20graphical%20ab stract%20(GA.
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2022
Foods
Giuntini, E.B.; Sardá, F.A.H.; de Menezes, E.W. The Effects of Soluble Dietary Fibers on Glycemic Response: An Overview and Futures Perspectives. Foods (2022), 11, 3934. (https://doi.org/10.3390/foods11233934)
Responsible for the design of the article’s Graphical Abstract in collaboration with the authors as stated in the acknowledgment section.
Link to Graphical Abstract: https://www.mdpi.com/2304-8158/11/23/3934#
Link to acknowledgment from authors: https://www.mdpi.com/2304-8158/11/23/3934#:~:text=We%20gratefully%20acknowledge-,Irene%20Cisma%20D%C3%ADaz,-for%20assistance%20with
Posters.
2023
European Medical Writers Association
Barbosa, V.; Lucking, S.; Cisma, I: A method of selecting appropriate Quality of Life Patient Reporting Measures in clinical trials. (2023)
Scientific poster developed for the European Medical Writers Association. The poster explained the research conducted in order to assess a method of selection of Quality of Life questionnaires in human clinical trials.
2023
Neuropsychoeconomics conference
Cisma Díaz, I.: Shedding light into the dark box of consumer behaviour. (2023)
Abstract and poster presented at the Neuropsychoeconomics conference about the potential of bridging the microbiome research advancements and consumer behaviour.
Languages.
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Spanish, native
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English, fluent, C1 Cambridge (190)
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French, fluent, DELF B2
Skills.
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Advanced IT Skills: Adobe Suite (Photoshop, Illustrator, inDesign, PremierePro), Microsoft Suite (Word, PPT, Excel)
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CRM Admin and Management: Salesforce, HubSpot, PipelineDeals
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Automation: Zapier, Power Automate, HubSpot
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Data Analytics: SPSS Statistics, advanced at Excel and Power PI
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Protein Visualisation Software: Chimera, VDM, Avogadro, 3DProtein Imaging
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Social Media Platforms, SEM, Online events platforms
Courses.
2015
Google & IAB Spain
2017
University College Cork
2018
University College Cork
2019 - 2021
​Domestika
2022
Ilustraciencia
2023
Ilustraciencia
​Digital Marketing Course
Introduction to Irish Mythology and folklore
Introduction to Chinese language
Digital Illustration Courses
Microbiology Illustration Course
Scientific Illustration Course
Further information.
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Level 2 Referee in Irish National Volleyball League
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APPI Lvl 3 Paragliding Pilot
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Driving License
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Availability to travel